Selling Salvation and the Blood of Jesus

A few weeks back, I attended a pastors’ conference in South Africa where one of the speakers described Africa’s Christianity with the words “vital” and “explosion.” May I present just one of many examples of Africa’s vital explosion?

T. B. Joshua’s “Anointing Water.”

Notice the copy on the packaging: “For the salvation of your soul.” But salvation is such a weak word these days in prosperity circles. Can’t we ratchet up the marketing power with some real godtalk? So, the enhanced packaging reads, “THE BLOOD OF JESUS.”

Joshua peddles his water like a modern African witchdoctor looking for a quick buck. This is the “Christianity” that is taking over sub-Saharan Africa. Blasphemy is not too strong a word. But “vital” most certainly is.

This entry was posted in Prosperity gospel and tagged , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published.